5th place of Craftware among the largest providers of IT solutions and services for the industrial sector, that is, one notch higher in the ranking than in 2020.

11th place in the group of companies with the highest revenues from the sales of custom-made software in Poland in 2021.

This confirms the stable position of Craftware on the Polish IT market and validates our business approach, that is, supporting customers in the design, implementation, and operation of cloud solutions.

TOP200 – Craftware at 6th place among the largest IT solutions and services providers for the industrial,  construction, and manufacturing sectors. 8th place as one of the largest providers of RPA systems and business process automation.

Craftware among the 2022 Forbes Diamonds winners!

Looking at the number of products available in the Salesforce ecosystem, the title may seem slightly controversial. However, the assumption in the title is based on real cases that we encounter every day in our work with our clients.

Experience Cloud (formerly Community Cloud) is designed to create personalised communities and portals for customers, partners and employees. It is a more specific tool than universal solutions such as Sales Cloud or Service Cloud. Companies that do not need to create external interactions may not appreciate this tool because the benefits of Experience Cloud may not be immediately noticeable.

The advantages of Salesforce Experience Cloud and the benefits of using this solution are many. I would mention the key ones: scalability, flexibility and integration with Salesforce.
Experience Cloud is, in simple terms, a platform for building web portals. We can create both small websites using available components and very extensive, fully branded websites.

Some organisations may not realise the full potential of Experience Cloud. It is often associated only with social portals. But, in reality, it offers much more: the ability to create complex self-service portals, integration with various systems, personalised experiences for customers or platforms for business partners.

Experience Cloud, although often underestimated, is a powerful tool that can significantly improve the engagement of customers, partners and employees. Companies using Salesforce should pay more attention to this product to fully use its potential and strengthen their position in the market. Experience Cloud is highly flexible and configurable, which makes it an excellent tool for companies with various needs.

In the digital age, where the Internet is one of the primary sources of information, work tools and entertainment, web accessibility has become a key element in ensuring equality and social inclusion. Web accessibility refers to practices and technologies that enable people with various disabilities to take full advantage of online resources. This important aspect affects not only people with disabilities but also older people, people with limited technical skills and users of mobile devices.

In this article, we will look at what web accessibility is, its fundamental principles and guidelines, and why it is so important. By raising awareness of Web Accessibility, we can work together to create a more inclusive Internet accessible to all users, regardless of their abilities and limitations.
According to the WHO, by 2030, one in six people worldwide will be 60 years old or older. The population of people aged 60 and older will grow from 1 billion in 2020 to 1.4 billion in 2030, and by 2050, the number of people aged 80 and older will triple, reaching 426 million. The growth in the elderly population underscores the importance of ensuring web accessibility to enable older people to more easily access online information and services, thereby supporting their active participation in digital social and economic life.

The efficiency and time-saving benefits of Salesforce Media Cloud. Anyone who has had the opportunity to participate in implementing a CRM system realises that it is a significant challenge involving many strategic decisions, continuous analysis of key business processes, and integration of systems operating in different areas of the organisation. Typically, after preparing a business case, one of the first questions an organisation must answer is, “Do we go OOTB or custom?”

Building a CRM system (as well as any other system) in-house has always had some significant advantages. First, this way, we can meet our most unusual requirements and handle all peculiar processes. Such a solution seems most reasonable if we work in a strongly specific industry, but… Well, there has to be “a catch”. There are two critical limitations here – time and budget.

In the case of the media industry, this package takes the form of Salesforce Media Cloud, which not only supports advertising sales and ongoing customer service but also streamlines media campaign planning in various channels, booking TV listings, the use of advertising space on websites and in mobile apps, integration with ad servers and many other functionalities that form the basis of our day-to-day work. With Salesforce Media Cloud, the daunting task of CRM system implementation is transformed into a manageable process, providing you with the reassurance and confidence you need.

Retail media refers to a digital advertising strategy where brands and advertisers target consumers directly within retail environments, typically through online platforms or physical retail stores. This approach leverages data retailers collect to deliver highly targeted ads to shoppers as they browse, search, or purchase products.

Retail media represents a powerful convergence of e-commerce, advertising, and data-driven marketing, creating opportunities for retailers and brands to connect with consumers in highly targeted ways. How can businesses increase revenue in retail media? The companies have new possibilities with Media CRM.

Key characteristics of Retail Media are:

• Retailer-Owned Platforms: Retail media often involves advertising on platforms owned by retailers. These platforms allow brands to place ads directly within the shopping experience, such as on product pages, search results, or the retailer’s home page.
• Targeted Advertising: Retailers can access valuable first-party data, including purchase history, browsing behaviour, and demographic information. This data enables highly targeted advertising campaigns to reach shoppers at various stages of the buying journey.
• Sponsored products and display Ads: Common ad formats in retail media include sponsored products, where brands pay to have their products prominently featured in search results, and display ads, which appear on different parts of the retailer’s website.
• In-Store Media: digital screens, shelf displays, or interactive kiosks within physical stores, where shoppers can see ads as they are in person in the shop.
• Measurement and analytics: Retail media networks typically provide detailed analytics on ad performance, including metrics like impressions, clicks, and sales attribution, which allows brands to measure the effectiveness of their campaigns and optimize them over time.

Thanks to direct access to shoppers, brands can reach consumers directly at the point of purchase, significantly influencing buying decisions. Retailers possess detailed consumer data to create personalized and highly relevant ad experiences, offering advertising opportunities to brands as a lucrative additional revenue stream.
Retail media has become essential to the digital marketing mix, especially for consumer goods companies.

We are pleased to announce that Craftware has become a Gold Sponsor of the Salesforce World Tour Essentials event in Warsaw, Poland, on June 19. Join us for an unforgettable journey through the world of innovation with AI that will open up new opportunities for rapid growth and success.

This long-awaited event promises a day full of business meetings, valuable presentations, and speeches centred around Salesforce. Join us and see how AI is revolutionizing various industries. Learn about practical solutions, the latest innovations and effective strategies to turn your challenges into success. Meet us on June 19 at World Tour Essentials and learn why data, AI and CRM are vital to strengthening customer relationships.

Craftware is a silver partner of Polish Dreamin’ 2024, the premier conference for Salesforce Architects, Developers, and Business Analysts.