About Craftware
Every day, we implement the best CRM, according to the Gartner report, and support the IT departments of international corporations in developing and maintaining this tool. Our knowledge and experience enable us to manage the project at every stage—from analysis through tests to maintenance.
We deliver both end-to-end projects and staff augmentation services. Depending on the engagement model, we provide experienced professionals, including project managers, service managers, testers, business analysts, and Robotic Process Automation specialists.
We have been Salesforce Partners since 2014. Lately, we joined the UiPath Platinum Partners group and provided process automation services based on this technology. In May 2020, Craftware became a member of the Software Development Association Poland, thanks to which we use the knowledge and experience of the Polish IT industry. In December 2020, we joined the Veeva service partners group in the Veeva Commercial Cloud.
As a Databricks Partner, we empower clients to design and scale advanced data architectures and AI-driven platforms.
We aim to be professional and responsible business partners for our clients, operating according to good business and ethical practices.
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Craftware helped us organize our business processes related to acquiring customers and customer service. It implemented a tool that reached a high adoption level, covered both areas, increased the effectiveness of our work, and allowed ongoing reporting. We obtained those results thanks to the expert knowledge that Craftware brought into our project.
The team, which carried out the project, listened to our needs all this time, was supportive, friendly, and flexible.
Jarosław RucińskiE-commerce Director at BBK | home&you -
They are great professionals who perfectly know the Salesforce technology and the product capabilities. The Craftware team is open, flexible and oriented on achieving business goals — we highly value these traits.
Anna KujawaCRM Department Manager, Allegro -
We could admire the effects of their work, approach, competence and reliability in all these areas. Their strengths as consultants are paying a lot of attention to details, high quality of delivered solutions and a fantastic ability to co-operate with company representatives.
Wojciech GłowackiTechnical Project Manager, Roche -
What I appreciate most about Craftware is their partnership-based approach and facing the challenges together which let us operate effectively. Although the basis of our agreement was the provision of qualified specialists, I would call the service provided by Craftware a partnership not body leasing.
Kamil WerłatySalesforce Technical Lead, IPF Digital -
We appreciate the excellent substantive preparation of the Craftware team: excellent knowledge of technical issues in the field of Salesforce and understanding of business processes, as well as a partnership approach. If you plan to implement an IT system and need a consultant – a partner, not a “vendor”, Craftware is the best choice.
Andrzej BassaraHead of Service Delivery and Customer Care, PayU -
Craftware supported our company from the very beginning at the stage of selecting the right licensing model. Thanks to that the selected software is tailored to our needs and meets our requirements. Kind hearted professionals clearly and willingly give valuable advice on using the program. The commitment of Craftware employees and impeccable contact with customers have a positive impact on the brand’s position on the market.
Aleksandra WilkKey Account Director, PGF Urtica Sp. z o.o -
When we decided to implement Salesforce at our company, we did not have precise expectations. We needed a partner who would tell us about the possibilities and help us to fully benefit from them. Thanks to its experience, Craftware led us through the process quickly and painlessly. Consequently, we could fully focus on our business and increase sales.
Przemysław AuguścikBoard Member, Flotman
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Managed Service for 5.5k users
The main objective of the Managed Service is to ensure the handling of errors and requests from users, to answer their queries, and develop a system based on Salesforce Service Cloud. The system is used, among others, by medical and sales representatives to plan and monitor daily activities, as well as to manage communication with doctors and health centers. The system is available both through a web browser and in a mobile version. About 5.500 users in Europe and EEMEA (Eastern Europe, Middle East, and Africa) are working on this solution.
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What did Generali Polska gain thanks to Salesforce implementation?
- The increase of sales managers’ effectiveness by 30%.
- Consolidated information about the results and planned actions that are updated every 30 minutes.
- Access to the information about sales results from any device.
- Planning visits in partnership institutions based on current sales reports.
- Departure from working on Excel spreadsheets.
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Shorter time of customer service at home & you
A reduction of customer service time by half — that is the most measurable benefit of implementing the Salesforce platform. The effect was achieved by replacing many scattered tools with a single system, creating a comprehensive customer database, and standardizing the customer service process. Personalized automation marketing campaigns were also enabled — GDPR-compliant emails and texts. All operations in customer service and marketing are monitored on an ongoing basis.
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Managed Service supporting users 24/5
The customer is a young company dynamically developing in the Life Sciences industry that split off from a global organization. Its portfolio includes a wide range of consumables, research services, research processes, and complete production processes.
The transfer of the company to new structures was related to the necessity of IT systems migration. Craftware was responsible for the migration of systems and adjusting Salesforce Sales Cloud to the needs of users and the new company. The next stage of work was the Salesforce Sales Cloud system maintenance and its development.
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Salesforce implementation in a large pharmaceutical company
- Access to marketing materials located in different places was facilitated.
- The cooperation of teams working on the same product or marketing campaign was enhanced.
- The level of cooperation between marketing specialists was increased.
- Onboarding of new employees was facilitated.
- The repository of data and product and project documentation was created.
We learn your organization’s needs and challenges. Based on the knowledge of our experts and 15 years of experience, we deliver solutions based on Salesforce technology, we automate processes with UiPath and optimize Big Data infrastructure. Learn how our services will help grow your business.
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Wydarzenia | 24.02.2026
The Rise of the Agentic Workforce in Media – zobacz jak rośnie znaczenie autonomicznych agentów AI w branży mediowej [WEBINAR]
Retail media refers to a digital advertising strategy where brands and advertisers target consumers directly within retail environments, typically through online platforms or physical retail stores. This approach leverages data retailers collect to deliver highly targeted ads to shoppers as they browse, search, or purchase products. Retail media represents a powerful convergence of e-commerce, advertising, […]
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Blog | 08.01.2026
Konrad SikoraVeeva CRM migration: What Really Changes for Your Business?
IT migrations aren’t just about switching systems, they’re about enabling transformation. Yet even the most technically flawless migrations can fail if they lack business buy-in. Without early engagement, adoption suffers, resistance grows, and value is lost. To succeed, IT leaders need to go beyond delivering technology and act as strategic partners to the business. Here’s […]
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Blog | 03.11.2025 Konrad Sikora
How IT can drive business buy-in for migration projects
IT migrations aren’t just about switching systems, they’re about enabling transformation. Yet even the most technically flawless migrations can fail if they lack business buy-in. Without early engagement, adoption suffers, resistance grows, and value is lost. To succeed, IT leaders need to go beyond delivering technology and act as strategic partners to the business. Here’s […]
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Wydarzenia | 24.02.2026
The Rise of the Agentic Workforce in Media – zobacz jak rośnie znaczenie autonomicznych agentów AI w branży mediowej [WEBINAR]
Retail media refers to a digital advertising strategy where brands and advertisers target consumers directly within retail environments, typically through online platforms or physical retail stores. This approach leverages data retailers collect to deliver highly targeted ads to shoppers as they browse, search, or purchase products.
Retail media represents a powerful convergence of e-commerce, advertising, and data-driven marketing, creating opportunities for retailers and brands to connect with consumers in highly targeted ways. How can businesses increase revenue in retail media? The companies have new possibilities with Media CRM.
Key characteristics of Retail Media are:
- Retailer-Owned Platforms: Retail media often involves advertising on platforms owned by retailers. These platforms allow brands to place ads directly within the shopping experience, such as on product pages, search results, or the retailer’s home page.
- Targeted Advertising: Retailers can access valuable first-party data, including purchase history, browsing behaviour, and demographic information. This data enables highly targeted advertising campaigns to reach shoppers at various stages of the buying journey.
- Sponsored products and display Ads: Common ad formats in retail media include sponsored products, where brands pay to have their products prominently featured in search results, and display ads, which appear on different parts of the retailer’s website.
- In-Store Media: digital screens, shelf displays, or interactive kiosks within physical stores, where shoppers can see ads as they are in person in the shop.
- Measurement and analytics: Retail media networks typically provide detailed analytics on ad performance, including metrics like impressions, clicks, and sales attribution, which allows brands to measure the effectiveness of their campaigns and optimize them over time.
Thanks to direct access to shoppers, brands can reach consumers directly at the point of purchase, significantly influencing buying decisions. Retailers possess detailed consumer data to create personalized and highly relevant ad experiences, offering advertising opportunities to brands as a lucrative additional revenue stream.
Retail media has become essential to the digital marketing mix, especially for consumer goods companies. -
Wydarzenia | 10.10.2024
Retail media opportunity – how to develop it in your company
Retail media refers to a digital advertising strategy where brands and advertisers target consumers directly within retail environments, typically through online platforms or physical retail stores. This approach leverages data retailers collect to deliver highly targeted ads to shoppers as they browse, search, or purchase products.
Retail media represents a powerful convergence of e-commerce, advertising, and data-driven marketing, creating opportunities for retailers and brands to connect with consumers in highly targeted ways. How can businesses increase revenue in retail media? The companies have new possibilities with Media CRM.
Key characteristics of Retail Media are:
- Retailer-Owned Platforms: Retail media often involves advertising on platforms owned by retailers. These platforms allow brands to place ads directly within the shopping experience, such as on product pages, search results, or the retailer’s home page.
- Targeted Advertising: Retailers can access valuable first-party data, including purchase history, browsing behaviour, and demographic information. This data enables highly targeted advertising campaigns to reach shoppers at various stages of the buying journey.
- Sponsored products and display Ads: Common ad formats in retail media include sponsored products, where brands pay to have their products prominently featured in search results, and display ads, which appear on different parts of the retailer’s website.
- In-Store Media: digital screens, shelf displays, or interactive kiosks within physical stores, where shoppers can see ads as they are in person in the shop.
- Measurement and analytics: Retail media networks typically provide detailed analytics on ad performance, including metrics like impressions, clicks, and sales attribution, which allows brands to measure the effectiveness of their campaigns and optimize them over time.
Thanks to direct access to shoppers, brands can reach consumers directly at the point of purchase, significantly influencing buying decisions. Retailers possess detailed consumer data to create personalized and highly relevant ad experiences, offering advertising opportunities to brands as a lucrative additional revenue stream.
Retail media has become essential to the digital marketing mix, especially for consumer goods companies. -
Wydarzenia | 19.06.2024
Craftware is a gold sponsor of Salesforce World Tour Essentials
We are pleased to announce that Craftware has become a Gold Sponsor of the Salesforce World Tour Essentials event in Warsaw, Poland, on June 19. Join us for an unforgettable journey through the world of innovation with AI that will open up new opportunities for rapid growth and success.
This long-awaited event promises a day full of business meetings, valuable presentations, and speeches centred around Salesforce. Join us and see how AI is revolutionizing various industries. Learn about practical solutions, the latest innovations and effective strategies to turn your challenges into success. Meet us on June 19 at World Tour Essentials and learn why data, AI and CRM are vital to strengthening customer relationships.
