Over the past years, growing consumer awareness of personal health and well-being and an explosion of technology have driven the change in the Biopharmaceutical industry.
Implementing Salesforce’s Community Cloud (now rebranded to Experience Cloud) presents a compelling case for strategic investment in modern technological solutions. The platform’s capacity to facilitate secure collaboration, foster more profound engagement, and deliver personalised experiences whilst complying with stringent regulations make it an attractive solution.
This case study aims to analyse the new app Brand Experience Portal implementation, highlighting both the benefits and challenges of this project.
Our client is one of the world-leading pharmaceutical & biotechnology companies, with a history dating back to 1830, employing approximately 90.000 people. It manufactures medicines for major diseases such as asthma, cancer, infections, diabetes, and mental health. Drugs historically discovered or developed by the client and its legacy companies are now sold as generics.
Craftware implemented a dedicated solution built on Salesforce Community Cloud and a few other Salesforce components.
Global Consumer Marketing and US market Sales Department needed one place to concentrate key information about one of the product groups offered by the concern.
The client needed one system, easy to develop and maintain.
The purpose of the implementation was to provide a solution for managing marketing materials and monitoring the status of projects related to implementing new products into markets.
The platform was also to become a “repository” of documents, projects and other marketing data used in campaigns.
An important element of the project’s assumptions was the ability to work using the mobile version while maintaining high data readability.
The project began with a user experience analysis with potential users. Prototypes, which were presented to the team, helped us confirm their intuitiveness and the degree of implementation of the requirements.
It was the first Salesforce project conducted in the customer’s organisation using Scrum methodology. This allowed for agile refinement of requirements during each project sprint. After the second Sprint, a version of the solution was created that users could already use. At the end of the last Sprint, the full version of the system was delivered – Brand Experience Portal, a tool for managing marketing materials and monitoring for tracking the status of projects related to introducing new projects.
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Administration panel (to map the hierarchy and granting permissions)
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Chatterr
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Search engine
- facilitate access to marketing materials located in various places
- improve the cooperation of multiple teams working on one product or marketing campaign
- increase the level of collaboration between teams and people responsible for marketing activities
- facilitate the onboarding of new employees
- repository of data and product or design documents necessary for effective work
- be a place for cooperation and exchange of market insights in terms of projects and products offered
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The implemented solution helped to:
🔹manage marketing materials
🔹smooth information exchange across the company
🔹track the status of projects related to the introduction of new projects
🔹track the status of projects related to the introduction of new projects
Despite the big challenge, which was the short implementation time, the project objectives were achieved. An important element also implemented was the client’s ability to work on the provided solution in the mobile version while maintaining high data readability. Thanks to the implementation of Salesforce’s Community Cloud, a space was also created to exchange information about new products from the market on products offered by the client.
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