Commerce Cloud

Today’s customers interact with brands through multiple touch points – the Internet, ads, marketplaces, mobile devices, social media, stores, and connected devices. They want to buy at a moment’s notice and expect every interaction to be seamless.

Salesforce Commerce Cloud allows for seamless online purchases, transactions, inventory, and customer data management, creating a smooth digital experience for customers.

B2C Commerce is designed for brands that sell primarily directly to consumers. Retailers can use B2C Commerce to create customisable e-commerce Web and mobile sites with rich storefronts and user-friendly shopping cart and checkout functionalities to attract many shoppers. The sites can integrate with marketing and service products to deliver personalised interactions over social media and email (omnichannel) to create a unified customer journey. Sellers can also create multiple brands for different geographies, design customised online retail experiences and offer items only online for their target audience.

Einstein AI and machine learning are embedded into the tool to deliver a perfect shopper experience, make merchants more productive, and grow revenue. Einstein’s machine-learning algorithms access and analyse the rich data set contained within B2C Commerce without needing third-party cookies.

Shopping Experiences:

• Einstein Product Recommendations to make suggestions personalised to a consumer’s shopping experience.
• Einstein Predictive Sort to personalise the products order based on the consumer’s past browsing and buying behavior.
• Einstein Search Recommendations to automatically guide shoppers to the best search terms based on past shopping and browsing history.

Merchandiser Experiences:

• Einstein Commerce Insights to interpret purchasing behavior, determine product-specific sales or top “co-purchase” categories.
• Einstein Search Dictionaries analyses data across B2C Commerce to find relationships between search terms and recommends adding new keywords to a list of synonyms.

Salesforce B2B Commerce is the ultimate tool for B2B companies that want to enhance their e-commerce presence. It enables organisations to create e-commerce storefronts designed for business buyers who make large, frequent, recurring orders from other companies online. B2B Commerce provides purchasing recommendations and guides the buyers through the e-commerce experience.

Salesforce D2C Commerce (Direct-to-Consumer Commerce) is a solution within Salesforce Commerce Cloud that helps brands sell directly to consumers without relying on third-party retailers or marketplaces. It’s designed to give companies full control over their brand experience, customer data, and sales strategy. D2C Commerce enables business sellers to have separate storefronts for business buyers and consumers while maintaining a single internal ordering system.