Do you struggle to implement a CRM, a new system or a strategy in your organization? Have you implemented a new platform, and you now struggle with low levels of adaptation among employees? If so, you are not alone. About 70% of IT changes implemented in organizations fail. What are the reasons for this? Most often, in such projects, there is a lack of planning for the processes for engaging the various stakeholders due to an insufficient understanding of the business impact of the change. This involves inadequate or no communication at all. In addition, failed projects are often characterized by a lack of regular measurement of progress and an inability to recognize successes.
Change management in CRM implementation is critical for IT projects. Without a clear plan, teams resist new systems, and projects fail. Proper change management is the solution to such problems and their consequences. Change management helps the organization through modifications and increases the chances of project success; it also allows for increased involvement of project and business teams.
Change management is a process that supports continuous improvement by leading, guiding, and monitoring change initiatives to ensure their success. It aims to engage stakeholders continuously and also focuses on stimulating the desired behavior and emotional well-being of those experiencing change. Effective change management benefits organisations and helps them grow without unnecessary setbacks. It reduces confusion and resistance when new systems or processes are introduced. Employees understand what’s changing and why, making adoption easier.
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Minimize failure risk
Reduce chances for failure in implementing a change thanks to the relevant approach.
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Increase your team’s engagement
Help employees to understand the change process to minimize stress and anxiety related to those changes.
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Boost users’ awareness
Show employees possibilities a change brings and increase their productivity and morale.
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Efficiently react to challenges
Deal with unforeseen problems quicker thanks to the implementation of relevant processes.
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Management skills
Role: Effectively solves issues and looks for proper resources.
Tasks:
- Planning
- Analysis and risk management
- Resource management
- Achievements control
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Analysis and communication skills
Role: The face of the team in the eyes of a customer; understands business needs and fears.
Tasks:
- Stakeholder analysis
- Change impact assessment
- Benefits valuation
- Creating essential content
- Communicating project’s progress
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Language and editing skills
Role: Takes care of the beneficial change’s image; ensures comprehensive communication
Tasks:
- Creating communication content
- Preparing documentation for business
- Taking care of message’s language quality
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Promoting skills
Role: Taking care of message consistency, easily adapts vocabulary to recipients.
Tasks
- Identifying information channels
- Defining communication strategies
- Planning broadcast
- Creating graphics, animations, videos
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Experience
We are experienced in the change management process.
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Wide range of competences
We have all the necessary competencies: PMs, BAs, TWs, and marketing specialists.
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Holistic approach
We walk you through all stages of the change implementation – from planning to realization.
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Access to relevant tools
We know and use the right tools and proven methodologies.
Author
- Marketing Automation specialist
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Marketing automation specialist with experience in digital marketing and trade marketing. She worked internationally, gaining knowledge in the technology, HR, chemical, pharmaceutical, and logistics industries. She combines an analytical approach with creative thinking and bases her actions on positive energy, consistency and openness to challenges. She believes it is worth making bold decisions and getting involved in implementing complex projects that matter.
