The opportunity around AI is huge. Turning it into something useful in a regulated, complex environment is the harder part.
Craftware combines years of Healthcare & Life Sciences experience with AI, CRM, data, integration and software engineering capabilities.
We help HLS organisations identify valuable use cases, validate them quickly and build AI solutions that fit into their existing technology landscape – with security, governance and human oversight considered from the start.
-
Help commercial teams spend less time searching for information and more time engaging customers.
Use cases:
- HCP and account insights
- Pre-call planning assistants
- Next best action support
- Interaction summaries and follow-ups
- Territory and account research
- Field force knowledge assistants
-
Make complex scientific and organisational knowledge easier to find, understand and use.
Use cases:
- Scientific literature research
- Medical knowledge assistants
- Document summarisation
- Insight identification and synthesis
- Medical information support
- Congress and publication monitoring
-
Use AI to support content teams across creation, adaptation and discovery while keeping established review processes in place.
Use cases:
- Content ideation and drafting
- Localisation and adaptation
- Approved content discovery
- Modular content support
- Content tagging and classification
- Omnichannel planning support
-
Bring AI into information-heavy and repetitive internal processes.
Use cases:
- Enterprise knowledge assistants
- Document analysis
- Information extraction
- Request classification and routing
- SOP and policy search
- Intelligent workflow automation
Go beyond assistants with Agentic AI
AI can do more than answer questions.
Agentic solutions can understand a goal, gather relevant information, reason across available context and interact with approved tools to complete multi-step tasks.
For Life Sciences, this creates opportunities to automate complex workflows while keeping people involved where review, approval or expert judgement is required.
Craftware combines Claude, enterprise data, integrations and automation to build agents that work within your existing business environment.
-
02Reason across context
-
01Understand the goal
-
04Review with people in the loop
-
03Act with approved tools
Craftware is an official partner of Anthropic, the company behind Claude, and has reached Certified status in the Claude Partner Network.
We use Claude to build advanced AI solutions for Healthcare & Life Sciences. Its capabilities around reasoning, complex information, enterprise knowledge and agentic workflows make it a strong foundation for many of the use cases we see across commercial, medical and operational teams.
The partnership between Anthropic and Salesforce is bringing Claude’s reasoning capabilities together with Salesforce data, workflows and governed enterprise actions – creating new opportunities to introduce AI directly into the environments already supporting commercial and customer-facing teams.
What could this enable?
- Smarter HCP preparation – CRM context and relevant information that help field teams prepare for customer interactions.
- Commercial insights – customer and account context analysed to support decision-making.
- AI-powered workflows – AI reasoning connected with governed actions and business processes.
- Intelligent CRM assistance – less time spent searching, summarising and working with CRM information.
- More connected engagement – customer context, enterprise knowledge and AI for more relevant interactions across channels.
-
Life Sciences expertise
Years of experience with the commercial, medical and technology environments behind the industry.
-
AI + engineering
Engineering, data, integration and automation expertise – so we build the whole solution, not just the AI layer.
-
Salesforce & Veeva experience
Hands-on experience across the two major CRM ecosystems in Life Sciences.
-
Built for complex environments
Security, governance, data protection and human oversight considered from day one.
HLS Account Manager
