Webinar: The Omnichannel Reality for Life Sciences Nobody Talks About

What works, what fails, and what HCP engagement needs in 2026

Most Life Sciences organizations already have the tools: CRM, marketing platforms, customer data, and multiple communication channels.

The challenge is making them work together efficiently, compliantly, and at scale.

Join Craftware’s webinar to learn how pharma teams are improving HCP engagement and simplifying campaign execution across complex commercial ecosystems. We will also share a real-life Salesforce Marketing Cloud case from a global pharmaceutical company operating in 80+ countries.

Learn how Life Sciences organizations are scaling omnichannel HCP engagement and streamlining commercial operations through connected marketing ecosystems.

What You’ll Learn

What omnichannel engagement really looks like in 2026
Why many omnichannel initiatives fail despite strong technology investments
What HCPs expect from communication today
The most common operational and governance challenges
How leading organizations improve campaign scalability and adoption
Practical approaches to journey orchestration, segmentation, and governance
Business Case from the pharma industry leading organization

Who Should Attend

Omnichannel Leads & Managers
Commercial Excellence Leads & Managers
CRM & Marketing Technology Leads & Managers
Customer Experience (CX) Leads & Managers

3:00 CET
3:05 CET
3:10 CET
3:15 CET
3:25 CET
3:30 CET
3:40 CET

Speakers

With 15 years of experience in marketing automation and extensive project delivery expertise, she is a Marketing Cloud expert specializing in CRM, customer engagement, and omnichannel solutions for the pharmaceutical industry. She supports life sciences organizations in designing scalable and personalized digital engagement strategies, combining deep Salesforce expertise with a strong understanding of business and customer needs in regulated environments.
With extensive experience in CRM and digital transformation projects for the pharmaceutical industry, she supports life sciences organizations in delivering scalable and effective business solutions. Combining strong business understanding with hands-on project expertise, she has worked across multiple initiatives focused on process improvement, stakeholder collaboration, and technology-driven transformation.