This service provides technical and operational support for Salesforce Marketing Cloud, helping organizations run campaigns, customer journeys and marketing automation efficiently while continuously improving the platform.

Typical activities include Journey Builder configuration, campaign setup, audience segmentation, Automation Studio, Data Extensions, SQL, AMPscript, dynamic content and Marketing Cloud administration. Craftware can also support integrations, consent processes, reusable templates, troubleshooting and campaign operations.

The service can complement an internal marketing team, provide specialist technical capacity or support organizations operating Marketing Cloud across multiple markets.

Key benefits:

• Faster campaign execution. Technical support reduces bottlenecks between campaign planning and deployment.
• Access to specialized Marketing Cloud expertise. Marketing teams do not need to maintain every technical competency internally.
• More scalable marketing operations. Reusable automation, processes and templates make campaign execution more efficient.
• Better use of existing capabilities. Organizations can continuously improve journeys, segmentation and automation rather than underusing the platform.
• Stronger governance and consistency. Shared standards help maintain quality across teams, brands and markets.

Craftware has already delivered Marketing Cloud implementations, ongoing campaign operations, governance models and enablement programs across industries, including large international organizations.

Turn fragmented customer data into unified profiles you can activate across Salesforce.

We support Data Cloud configuration and evolution, including data sources, data modelling, identity resolution, calculated insights, segmentation, and activation. We can also help connect Data Cloud with other Salesforce products and prepare governed data for analytics, personalization, and AI use cases.

Key benefits:

• Create a unified customer view. Bring together data from Salesforce and external sources.
• Activate data faster. Turn customer information into actionable segments and experiences.
• Improve personalization. Give Salesforce applications access to more relevant, connected data.
• Build a foundation for AI. Provide Agentforce and other AI solutions with structured, governed business data.

Design, build, and continuously improve AI agents that work within your Salesforce environment and business processes.

We support Agentforce from use-case definition through configuration and rollout. This includes agent and topic design, custom actions, Flow and Apex integration, prompt engineering, grounding with enterprise data, testing, guardrails, monitoring, and ongoing optimization.

Key benefits:

• Move from AI ideas to working use cases. Identify practical processes where agents can create measurable value.
• Connect AI with real business processes. Extend agents with Salesforce data, Flow, Apex, and external systems.
• Keep agents grounded and controlled. Apply appropriate data, testing, evaluation, and guardrails.
• Improve continuously. Monitor agent performance and refine actions, prompts, and workflows as usage grows.

Keep Salesforce reliably connected with the systems and data your business depends on.

Our MuleSoft services cover ongoing integration support, API and flow monitoring, incident resolution, troubleshooting, maintenance, and enhancements to existing integrations. We can also develop new APIs and integration flows when your Salesforce ecosystem expands.

Key benefits:

• Reliable integrations. Monitor and maintain critical connections between Salesforce and enterprise systems.
• Faster troubleshooting. Resolve integration and data-flow issues with specialists who understand both Salesforce and MuleSoft.
• Easier integration evolution. Adapt existing APIs and flows as business requirements change.
• Less integration overhead. Access MuleSoft expertise without maintaining dedicated capacity internally.

Help users, administrators, and business teams get more value from Salesforce through structured training and ongoing enablement.

We provide role-based training, onboarding, workshops, training materials, knowledge transfer, release communication, and adoption support. Programs can be tailored to specific Salesforce products, business processes, user groups, and experience levels.

Key benefits:

• Increase user adoption. Help teams understand how Salesforce supports their everyday work.
• Accelerate new functionality adoption. Support users when new processes, features, or Salesforce products are introduced.
• Build internal knowledge. Develop stronger administrators, power users, and business champions.
• Reduce dependency on individual experts. Create repeatable training and documentation that keeps knowledge within the organization.