Advertisers

Facing the industry challenges

Advertisers face challenges daily in managing ad sales. They must manage multiple digital, print, and broadcast platforms while optimising inventory, tracking performance, and proving ROI. The processes may be inefficient, costly, and error-prone. At the same time, consumer behaviour is shifting. People expect personalised, seamless experiences across channels. Advertisers need real-time insights to adjust their strategies and maximise results.

The industry seeks a comprehensive solution to improve ad sales management, which can save time and money. By combining all aspects of media operations, such as sales, marketing, and publishing, into a single system, media companies can better manage their data and processes, improving productivity.

The impact of technology on the advertisers' industry

Ad Sales Management

Automate the entire sales process from lead generation to order fulfilment, enabling faster deal closures
Inventory Management

Monitor and optimise ad inventory across multiple channels
Reporting and Analytics

Actionable insights into campaign performance, audience engagement, and sales metrics
Omnichannel Campaigns

Plan, execute, and measure advertising campaigns seamlessly across various digital, print, and broadcast platforms within a single system.

Key features that solve real problems

Ad Management and Order Fulfilment

Sell and manage ad space in real-time across all channels. Report on campaign performance, track orders, manage inventory, and create invoices.
Content Management

A robust content management system (CMS) allows you to effortlessly create, schedule, curate, distribute, track, and identify the most popular and relevant content across multiple platforms.
Subscriber management

Track, renew subscriptions and manage billing information. Increase subscriber retention and engagement with rapidly deployable subscriber services, tailored products, and personalised promotions.
Seamless integrations

Sync with billing systems, ad servers, and other tools to keep data flowing smoothly.

Cezary Osowski

cosowski@craftware.com

Top-notch features for advertiser

Let's talk!

What you need to simplify media sales

One System for the Entire Ad Sales Process

Instead of juggling different tools, advertisers can manage pre-sales, live campaigns, and post-campaign reporting in one place.
Unified Product Catalogue for any media inventory (Online, Print, Outdoor, etc.)

Find and book ad inventory easily. Track what’s available and get better insights for negotiating ad deals.
Build Media Plans Inside Your CRM

Connect media planning with sales and marketing goals. Assign plans to teams and track their impact on revenue.
Contract & Budget Management

Reduce errors and speed up contract approvals. Track spending and measure the performance of your media investments.

Watch the Media Cloud Demo

Media Cloud is built on the Salesforce platform and has been extended to address business processes in the advertising industry. It allows customers to be at the centre of revenue-generating strategies.