Increase ad sales revenue with Media CRM scalable solutions

Modern media companies must be able to manage inventory with a single view of all advertising, publications calendars, seasonality, sales contacts, and other standard tasks. Media CRM goes beyond typical software. It enables the sales team to track all customer interactions, contact details, and account history. This information helps personalise sales offers and understand client needs better. With AI Analytics and sales solutions, Media CRM offers insights into future sales trends based on historical data. This feature is essential for planning sales revenue and ad sales campaigns and maximise up-sell and cross-sell opportunities.

  • Media companies report increase in sales revenue by 24%* with Media CRM solutions.

CRM features enabling better collaboration within the sales team and with other departments can improve efficiency and ensure everyone is aligned with the sales goals and strategies. Media CRM provides detailed reports and analysis on sales performance, customer behaviour, and campaign effectiveness. This data is invaluable for making informed decisions and adjusting strategies for higher ROI.

Let’s look closer at tailored features dedicated to the media industry.

Single source of information about products and prices

Centralising information about products and prices in one place is the basis for the effective work of the sales team

Centralising information about products and prices in one place is the basis for the practical work of the sales team. Media CRM eliminates the need to search for customer data, prices or available inventory in multiple sources, which translates into better compliance, reduction of sales errors and, as a result, increased sales thanks to quick access to the entire product catalogue.

The feature-rich system designed for the media industry aims to empower sales and marketing teams with real-time information and data, allowing them to see what is happening and where in real time. Features like built-in marketing campaigns, advanced AI analytics reporting, and powerful automation enable unifying and streamlining sales processes.

Track seasonality and shopping trends to tailor offers to your clients

AI-powered Media CRM, equipped with automation tools, allows you to use past order data to identify trends and seasonality, offering salespeople Next Best Action (NBA) suggestions based on data analysis. Media CRM can help you increase sales, build strong customer relationships, and strengthen your market position.

  • Effective use of seasonal trends can help reinforce brand awareness and gain a competitive advantage.
  • Based on AI data analysis, your organisation can develop a strategy that includes creating seasonal products and promotions.
  • Ad Sales Team can use seasonality to increase sales efficiency by using CRM automation tools to automate processes, such as sending personalised offers to customers based on the season.
Track seasonality and shopping trends to tailor offers to your clients
Data-driven market forecasting to maximise ROI
Data-driven market forecasting to maximise ROI

Data-driven market forecasting is a strategic tool that informs nearly every aspect of the decision-making process, from day-to-day operations to long-term strategic planning. It’s a basis of predicting future market trends, customer demands and potential industry changes. This information helps to decide where to allocate resources, when to introduce new products or enter new markets, and how to position your company for future growth.

By anticipating sales and revenue trends, CEOs can set realistic financial goals, manage cash flow more effectively, and make informed decisions about dividends, debt, and investments. AI analytics helps identify potential risks and challenges a business may face. By anticipating economic downturns and changes in consumer behaviour, CEOs can develop strategies to mitigate these risks before they impact the business.

Simple, real-time ad inventory management

Checking the capacity and current occupancy of the inventory is one of the primary challenges. With Media CRM, the sales team has uninterrupted access to inventory availability information, allowing for quick marketing campaigns and more effective sales of unsold resources. The advantage is the ability to quickly respond to changes in inventory availability and optimise marketing processes.

The inventory module handles large media packages, smaller classifieds, and every ad sale size. This can simplify the ad sales processes, from proposing and converting to selling an ad.

The ad’s life cycle doesn’t end there in the media industry. The platform allows tracking the production and any necessary edits, such as ad size, positioning, deadlines, or frequency. Thanks to dedicated features, CRM makes day-to-day work easier.

Simple real-time ad inventory management
Products, dynamic bundles and promotions - attract, engage and support your customers
Engage your customers - products, dynamic bundles and promotions

Creating product bundles becomes intuitive and dynamic, allowing the ad sales team to better adapt their offers to market requirements. The possibility of combining various products into thematic bundles, e.g. related to significant sporting events, opens the door to cross-selling and increasing revenues from less popular products and also combining popular products with less-in-demand ones within a thematic or season bundle. The allure of the bundled offer encourages exploration and purchase of lesser-known “gems”, ultimately diversifying your revenue streams.

Gone are the days of static product offers. Today’s media companies need to be agile and responsive. Media CRM enables the creation of personalised product bundles that meet changing market demands. This goes beyond a simple sales offer; it’s about creating thematic experiences that drive engagement, increase revenue, and unlock value across your inventory.

Benefits
  • contact management features

    Contact management features

    Visual representation of relationships and tracking turnover in the Contractor-Media House and Contractor-Brand pairs enables understanding of the end customer and more effective work of the sales team.

  • customer preferences

    Insights into customer preferences

    Gain insight into customer preferences and purchasing patterns. By analyzing the package’s performance, you can refine your offering and adjust your pricing strategies for maximum impact.

  • Dynamic pricing and promotions

    Pricing and dynamic promotions

    Leverage advanced AI tools to offer flexible pricing models for your bundles. Implement tiered options, seasonal discounts, or early-bird specials to incentivise purchases further and adapt to market fluctuations.

  • Intuitive building and managing bundles

    Managing inventory and intuitive bundle building

    Real-time inventory tracking ensures availability. Automated workflows can suggest optimal package combinations based on sales trends and customer data. Packages often offer discounts compared to buying items individually, creating a perception of greater value for customers.

Improve sales conversion with centralized planning, execution and measurement

Media CRM with the right mix of industry features can help ad sales teams to work more efficiently, build stronger relationships with clients, and ultimately, drive more sales. Media CRM allows the analysis of relevant data on customers, sales, marketing, technology, and publishing from a single platform. This data is critical when making strategic decisions about the company’s direction, identifying growth opportunities, and understanding market trends. Media CRM integrates various aspects of the business, from sales and customer service to marketing and business analytics. This integration helps optimise operations and reduce costs, which is essential for maintaining a competitive advantage.

Mateusz Ostopinko

 

sales@craftware.com

Develop business relationships, gain greater cross-selling and higher ROI

*Internal Salesforce Customer Success Metrics Database