For Life Sciences, the challenge is not accessing Marketing Cloud, but transforming fragmented campaigns, channels, and data into a truly coordinated omnichannel model that drives business value.
Marketing Cloud can be powerful in Life Sciences. But on its own, it rarely solves the operational complexity behind omnichannel engagement.
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Communication is spread across CRM, campaigns, events, portals, and digital touchpoints
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Field and marketing teams are not working from the same orchestration model
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Campaign execution is slow and too dependent on technical support
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Performance data is available, but not easy to turn into action
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Consent, preferences, and engagement signals are not fully reflected in journeys
Our Marketing Cloud Consulting Services
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Assess your current setup and identify where value is blocked.
We review your Marketing Cloud environment across platform usage, journeys, automation, data dependencies, governance, and operational setup.
Assesment focus areas:
– data architecture and integration dependencies
– journeys and automation setup
– governance and compliance consideration
– operational workflows and team readinessOutcome:
– optimization roadmap
– risk identification
– improved ROI from the platform -
Empower marketing teams to run campaigns independently
We enable marketing teams to independently create and manage campaigns through:
– team enablement and training
– campaign templates and reusable assets
– governance frameworks
– working principles and best practicesOutcome:
– faster campaign launches
– reduced reliance on technical teams
– higher Marketing Cloud adoption -
Design personalized engagement across channels
We help define and implement journeys that reflect how HCP engagement actually happens across email, digital touchpoints, events, and triggered interactions.
Design focus areas
– journey design and orchestration logic
– segmentation and trigger setup
– coordination between channels and teams
– engagement flow optimizationOutcome
– improved engagement
– personalized customer experience
– consistent messaging across teams
For a global pharmaceutical company operating across 80+ countries, Craftware designed a self-service campaign operations model that increased team autonomy without giving up governance. Through structured training, playbooks and ongoing support, the client strengthened internal capabilities and improved key Marketing Cloud skills across teams.
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Evaluate the current Marketing Cloud implementation, including data architecture, campaigns, journeys, governance, and operational processes. The goal is to identify gaps, inefficiencies, and opportunities for improvement to increase the platform’s overall effectiveness.
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Equip marketing teams with the tools, templates, and knowledge they need to operate Marketing Cloud independently. Through training, best practices, and standardized processes, organizations can reduce reliance on technical teams and accelerate campaign execution.
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Implement advanced omnichannel journeys, automation, and personalization capabilities to drive engagement across multiple channels. This stage focuses on expanding the use of Marketing Cloud to deliver coordinated, data-driven communication throughout the customer lifecycle.
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Salesforce Certified Experts
Our team consists of certified Salesforce professionals experienced in delivering and optimizing Marketing Cloud solutions.
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Life Sciences & Healthcare experience
We understand the regulatory and operational realities of pharma and healthcare organizations, including compliant HCP engagement.
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Proven CRM and marketing transformation projects
We have delivered large-scale CRM and marketing transformation programs for global organizations.
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End-to-end consulting
We support clients across the full lifecycle, from strategy and implementation to team enablement and scaling.
djakubaszek@craftware.pl
