Retail Media technology can significantly enhance revenue in retail media by providing the infrastructure and tools needed to manage, analyze, and optimize advertising efforts. Retailers can test, manage and monitor new ad formats, channels, and strategies within the cloud environment, enabling rapid innovation and adaptation to changing market conditions.
Retail media is an opportunity for anyone with good first-party customer data and the technology to accomplish what Boston Consulting Group calls Retail Media 3.0.
Retail Media 3.0 characteristics:
- Media excellence: competition with ad giants and need for standardization
- Strategic partnership: offering consumer and business insights
- Primarily, marketing and media budgets
Whether you’re new to retail media or looking to refine your existing strategies, come and get valuable insights into the solutions you need to stay ahead in the retail industry. Our experts and special guests will share their knowledge and show you actionable steps to increase your company’s revenue, along with relevant case studies.
- How to start retail media in my company and develop revenue from media sales technology
- How to create and sell ad inventory
- How to orchestrate media sales processes, campaigns, execution
- How to monitor and get insights
Join us for an exclusive event where we will discuss driving revenue from retail media and guide you through the latest strategies and tools that enable retailers to create, manage, and optimize ad inventory.
-
5 PM - 5:15 PM
Jakub Poznański | Craftware
Piotr Lempkowski | Salesforce
Predrag Ristić | SAS Institiute
-
5:15 PM - 5:45 PM
Piotr Lempkowski | Salesforce
Predrag Ristić | SAS Institiute
-
5:45 PM - 6:15 PM
Special guest from the retail media industry
-
A seasoned professional in the tech and media industry with extensive experience in driving growth through innovative CRM solutions. At Craftware, he leads efforts to assist companies in maximizing the total value of retail media.
Supports companies in their digital transformation with Salesforce solutions based on Data+AI in marketing, sales, e-commerce, service and analytics. Since 2012, he has been involved in sales and business development in IT SaaS/cloud solutions, operating in international and local markets.
With over 17 years of expertise in technology and digital marketing, Predrag Ristic plays a pivotal role in guiding customers through comprehensive digital marketing strategies at SAS. His extensive experience, including his previous position as an international business manager at Seznam, equips him with a deep understanding of global business dynamics and cutting-edge digital solutions.
-
Craftware is a tenured provider of digital transformation services, a technology consulting partner, and a Salesforce partner since 2014. Craftware has been a UiPath Gold Partner since 2019 and a Veeva Commercial Cloud partner since 2020.
-
Salesforce, Inc., is an American cloud software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and a complementary suite of enterprise applications focused on sales, customer service, marketing automation, e-commerce, and application development.
-
SAS is the leader in data and AI. Through innovative software and professional services, SAS empowers and inspires customers to transform data into intelligence to make smart decisions and drive relevant change. The SAS Viya platform provides advanced tools, including machine learning, deep learning, image recognition, forecasting, and optimization. It is integrated with open-source languages and available in the cloud.
Sushi Soul
Fort Piłsudskiego 1
02-704 Warszawa
Experience the event in the stylish Sushi Soul, located in the heart of Warsaw. Enjoy a unique networking experience in this premium venue.
