Is digital transformation worth the investment? If you are asking yourself this question, perhaps you should reformulate it. Today, we shouldn’t consider whether digital transformation is worth adopting. However, it is necessary for companies that want to maintain their market position. Customer expectations are changing rapidly, so we must change how we do business.
Digital transformation is most often equated with a revolution in the area of storing customer data – by tearing down silos and gathering information in one system. However, this is only the tip of the iceberg because transformation requires changing the existing processes in the organisation or even building them from scratch. It is also, or perhaps above all, transforming the organisational culture and creating a new style of management and work with data. Therefore, it requires investments not only in technology and modern IT solutions but also in people – to convince them that this change is not a threat but a chance for more comfortable work.
Finally, digital transformation is not a one-off, time-bound project that ends with integrating already functioning systems and implementing a new tool. It also includes maintenance and continuous development.
Digital transformation is the comprehensive integration of digital technologies into all aspects of an organisation. It fundamentally changes operations and delivers value to the company’s customers. This transformation includes digitising processes, cultural change, and adopting innovative business models to meet changing market demands. According to IDC, global spending on digital transformation is projected to reach $3.4 trillion by 2026, underscoring its critical role in modern business strategies.
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Data organisation and management
Learn how to collect, store, and use it – make it the foundation of your business.
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Respond to consumer expectations
Build new ways of communicating with your customers, improve customer experience, and strengthen customer loyalty.
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Keep up with the competition
Change the approach to running and developing your business, just like the growing number of agile organisations that quickly adapt to change.
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Be prepared for the next change
The change can be sudden, radical, and irreversible and your organisation will be ready
- Enhanced operational efficiency: implementing digital tools and automating processes can lead to a 23% increase in operational efficiency, streamlining workflows and reducing manual errors.
- Improved customer experience: leveraging digital platforms enables personalised interactions, resulting in a 35% improvement in customer satisfaction.
- Increased revenue growth: organisations prioritising digital strategies experience revenue growth at twice the rate of their non-digital counterparts.
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Craftware evaluates your current data structures to ensure they support scalable and efficient digital operations.
- We will propose solutions and tell you how we work with our customers.
- To get to know your needs better and also to get to know each other better, we will invite you to a pre-implementation workshop.
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As a certified Salesforce partner, we deploy customised solutions that align with your business objectives, enhancing customer relationship management and operational workflows.
Why is Salesforce technology the best choice? Because you can use it to digitise all areas of your customer relationship – from marketing and sales to customer service.
Salesforce offers products dedicated to each of these areas, that is, Marketing Cloud, Sales Cloud, and Service Cloud, as well as processes embedded in these tools. They allow you to organise work in each department, cooperate with the customer effectively, build the customer journey, and measure the results of your actions.
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Our experts facilitate smooth transitions by preparing your workforce for new technologies and processes, minimizing resistance and maximizing adoption.
About 70% of technological changes implemented in organizations fail. It doesn’t have to happen in your organization if you take care of the change management process.
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We employ agile methodologies to deliver projects efficiently, ensuring flexibility and responsiveness to changing business needs.
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Digital transformation refers to integrating digital technologies into all areas of a business. This transformation improves operational efficiency, enhances customer experience, and fosters innovation. It often involves leveraging tools like Salesforce to automate processes, analyse data, and enable agile decision-making.
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Digital transformation is essential for staying competitive. It helps businesses adapt to changing customer expectations, streamline operations, and make data-driven decisions. Companies that embrace digital transformation report higher productivity, better customer satisfaction, and increased ROI.
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Craftware offers a comprehensive, tailor-made approach to digital transformation. We focus on understanding and aligning your business needs with the right Salesforce solutions, organisational change management, and agile methodologies to ensure a seamless transformation journey.
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Salesforce provides a robust platform for managing customer relationships, automating workflows, and driving business insights through data. Its flexibility and scalability make it an ideal tool for companies modernising their operations and improving customer engagement.
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Digital transformation is beneficial across various industries, including:
- Life sciences (streamlining clinical trials and patient engagement)
- Retail (enhancing customer experience and supply chain management)
- Manufacturing (automating production processes and optimising logistics)
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Common challenges include:
- Resistance to change within the organisation
- Lack of clear strategy or vision
- Insufficient training or resources for employees
- Integration of new technologies with legacy systems
Craftware helps overcome these obstacles through effective change management and tailored solutions.
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The timeline depends on the project’s scope and complexity. While some initiatives may take a few months, comprehensive transformations can span 12–24 months. At Craftware, we focus on delivering results efficiently without compromising on quality.
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Change management ensures employees and stakeholders embrace new tools and processes. Craftware provides structured training, clear communication strategies, and ongoing support to facilitate a smooth transition.
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Begin by:
- Assessing your current processes and identifying inefficiencies.
- Defining clear goals and outcomes for transformation.
- Partnering with experts like Craftware to develop a tailored roadmap.
Our team is here to guide you every step of the way.
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Success can be measured through:
- Increased productivity and reduced operational costs
- Improved customer satisfaction scores
- Enhanced data-driven decision-making capabilities
- Achievement of business-specific KPIs and ROI
Our collaboration with various clients has yielded significant improvements in their digital capabilities. Investing in digital transformation positions your organization for sustained success in an increasingly digital world. By partnering with Craftware, you gain access to industry expertise, cutting-edge technologies, and a commitment to delivering solutions that drive tangible business outcomes.
Author
- Marketing Automation specialist
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Experience in digital marketing, trade marketing and sales support, gained in the HR, chemical and pharmaceutical industries. Knowledge, positive energy and persistence in achieving goals. She is guided by the idea that you have to make bold decisions and implement challenging projects.
