Adapting to changing consumer needs, market dynamics, and technological advancements is paramount in the fast-paced consumer goods industry.
Our client, a leading consumer goods producer, identified a clear need for a refined, effective business solution to maintain their competitive edge.
With legacy systems that no longer catered to the evolving demands of dynamic requirements of the industry and a workforce eager for more streamlined processes, the choice to migrate to Salesforce’s Lightning Experience was a strategic necessity.
Join us as we explore the intricacies of this transition, highlighting the benefits and the profound impact Lightning Experience has had on daily operations, increasing sales efficiency, enhanced customer relationships, and strategic decisions.
Our client is a multinational consumer goods corporation headquartered in the United States. It is known for its wide range of consumer goods, covering areas like consumer health, personal care, hygiene products, household cleaning, laundry detergents, and prescription drugs.
With iconic brands that have been household names for generations, this corporation has secured its foothold in homes around the world.
Their commitment to innovation and sustainability has marked them as a leader in the industry, offering products tailored to improve the well-being of consumers worldwide.
The client decided to address a series of challenges with the project.
- End users worked in two separate instances of Salesforce Classic, and there needed to be more process unification and a better user experience.
- The old version had excessive customisation and unnecessary fragmentation of business processes.
- From a business perspective, the primary business goal was to increase brand awareness and recognition among dentists.
- The organisation needed to address inaccurate and complicated reporting of specialists’ commitment to the brand, the number of delivered samples and demo sets.
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Increase brand awareness and recognition among dentists
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Reporting the specialists' commitment to the brand
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Reporting delivered samples and demo sets
Craftware has migrated the existing instance to the Salesforce Lightning Experience Platform.
- The first step was users’ migration from two independent instances of Salesforce Classic into one – built on the Lightning Component framework, which unified the sales and reporting process.
- Next, the intuitive application helped, among others, to conduct a structured interview engaging a recipient.
- Additionally, we introduced and launched a Salesforce mobile app to support the user experience.
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Lightning Experience
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Lightning web components
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Sales Cloud
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Salesforce mobile app
The intuitive interface of Lightning Experience is designed for efficiency and ease of use. This means faster onboarding for staff, more effective training processes, and enhanced user productivity.
The improved reporting tools and dynamic dashboards in Lightning allow for better data analysis and visualisation. This helps monitor metrics like customer satisfaction, product sample inventories, or the efficiency of marketing activities.
The mobile responsiveness of Lightning Experience gives seamless access to the needed information. This is especially helpful for field representatives or dentists.
Lightning Experience has robust security features that can be customised to meet specific regulatory requirements.
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Achievements:
💠 Thanks to the project, our client could improve brand awareness and strengthen its position among customers.
💠Implemented more accurate reporting updated on an ongoing basis
💠Increased sales department’s effectiveness
💠Creating a more comfortable work environment
💠Simplified and unified sales processes, business processes, and more user-friendly functionality
💠Facilitation the users’ work
💠Improved user experience
You can reach me at sales@craftware.com
