How a Global Biopharmaceutical Company Became an Early Adopter of Vault CRM Migration

A global biopharmaceutical company at the forefront of medical innovation, it develops and delivers life-changing medicines and vaccines to millions of patients worldwide. Its mission is to help people do more, feel better, and live longer through science-driven healthcare solutions.

Operating in over 100 countries, the company combines scientific innovation with cutting-edge technology to bring life-changing treatments to millions of patients. As a forward-thinking organization, the biopharmaceutical company consistently invests in digital transformation to enhance collaboration, compliance, and operational efficiency across its global teams.

By 2030, the current Veeva CRM built on the Salesforce platform will reach its end of life. This change impacts virtually all life sciences organizations that rely on Veeva CRM for managing their commercial operations. To stay ahead of the transition, our client decided to become one of the first global adopters of Veeva Vault CRM, the next-generation CRM platform natively built on Veeva Vault.

The company’s environment was highly complex:

• Multiple Salesforce orgs across regions,
• Legacy customizations built years ago in APEX
• Dozens of integrations with marketing automation, data warehousing, and analytics tools,
• A strong focus on GxP and data integrity.

The company needed a partner that not only understood the technical complexity of migration, but also had experience in Life Sciences regulations, data compliance, and integration governance.

This large-scale program was one of the first migrations of its kind, involving multiple stakeholders across regions and organizations. It brought together Veeva, a global consulting company, and Craftware as a key migration partner providing deep CRM expertise and hands-on support in critical areas.

In total, over 30 specialists collaborated on the initiative, including five experts from Craftware. Our team played a pivotal role in several key domains:

The migration was a complex, multi-vendor program that required close coordination and strong governance. Craftware’s team acted as a flexible, cross-functional unit – a “Swiss army knife” within the project – combining program management agility with hands-on technical delivery.

• Implemented agile methodology (Kanban + SCRUM) to align with the company’s internal delivery framework.
• Defined clear governance and RACI between client, Veeva, and Craftware teams.
• Coordinated activities across multiple time zones and business units.
• Supported go-live preparation, issue management, and post-migration hypercare.

• Vault CRM SDK development – adapting trigger logic and workflows to the new platform.
• Custom code remediation – refactoring outdated APEX logic and ensuring compatibility with Vault.
• Vault API and Azure data integration – connecting Vault with legacy data stores and analytics systems.
• Automation – scripting for user activation, password resets, and configuration alignment.
• Data validation and mapping – ensuring object parity between Salesforce and Vault.
• Security and compliance testing – verifying role hierarchies and data access according to GxP.

The partnership between global biopharmaceutical company and Craftware resulted in a successful migration and measurable improvements:

• Smooth transition to Vault CRM across multiple orgs with minimal downtime.
• Stable integrations with downstream systems and validated data structures.
• Reduced technical debt through refactored and standardized code base.
• Improved system performance and faster access to key commercial data.
• Ongoing compliance with GxP and security standards.
• Preparedness for future Veeva releases and scalability for global rollout.

Through early adoption, the client gained:

• A future-proof CRM foundation ready for the 2030 transition.
• Reduced operational risk through proactive modernization.
• Improved agility for deploying new CRM functionalities.
• Knowledge and experience transferable to future global rollouts.
• A trusted partnership with Craftware supporting long-term roadmap alignment.

The global biopharmaceutical company migration project marks a milestone in the shift to Vault CRM across the global Life Sciences industry. It demonstrates how early adoption, paired with the right expertise and governance, can turn a regulatory necessity into a strategic advantage.

By combining technical precision, compliance assurance, and agile execution, Craftware helped client not only migrate systems but also strengthen its digital foundation for the next decade of innovation.