Watch a special webinar hosted by Michał Wiśniewski, exploring the key aspects of CRM implementation in the media industry. During this, both theoretical and practical topics related to customer relationship management will be discussed, as well as the benefits of using Salesforce Media Cloud. You will learn about the challenges of implementing CRM, starting with strategic decisions that need to be made early in the process and considering whether to choose an “out of the box” solution or a custom-built system. You’ll also learn about the main advantages and limitations of developing an in-house CRM, and how Salesforce Media Cloud supports media companies in managing ad sales and planning campaigns.
What will you gain by watching?
- proven methods to enhance your ad sales efficiency.
- practical tips on implementing CRM in your company.
- analysis of the latest trends in the media industry.
- case studies of companies that succeeded with CRM.
Why is this important?
- 85% of media companies that have implemented CRM have seen a sales increase of 30%.
- 60% of customers prefer companies that personalize offers using CRM data.
- Implementing a CRM system presents significant challenges, requiring strategic decisions, integration of various processes, and a choice between an off-the-shelf or custom solution.
- In-house CRM development allows for customization to meet specific industry needs, but comes with high costs and time constraints, making it difficult to balance flexibility and efficiency.
- Ready-made CRM solutions like Salesforce Media Cloud offer integrated platforms, automating processes, and supporting complex media operations, reducing manual work and increasing efficiency.
- Industry-specific solutions often evolve into custom systems over time, making it crucial to find the right balance between cost, functionality, and speed of implementation.
- A knowledgeable implementation partner is essential for maximizing CRM benefits, as they can tailor solutions to fit specific business needs, giving companies a competitive advantage.
- Senior Business Consultant | Salesforce Presales
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He has over ten years of experience working with enterprise-class systems for the financial, telecommunications, and HLS sectors, among others. For the past three years, he has worked at Craftware, analyzing needs and creating comprehensive solutions to customer needs. Before that, he was involved in CRM implementations, conducting project analysis, managing analysis teams, and sometimes configuring applications.
Craftware provides comprehensive consulting and implementation services for customer experience processes based on Salesforce technology.
We excel in enhancing customer experience processes and empowering organizations across various industries to unlock the full potential of Salesforce.
