The Life Sciences industry is one of the fastest-growing and most innovative industries in the modern world. It covers a wide range of fields, including medical devices and contributes to improving the quality of people’s health and life by developing innovative technologies. Well-thought-out CRM strategy secures the company’s need to comply with various regulatory requirements, manage complex product lifecycles, and ensure practical cooperation between internal teams and external partners.
To succeed, organisations need to digitally transform all areas of their business through a well-planned and executed CRM strategy. This is the basis for achieving ROI. By using Salesforce’s Life Sciences solutions supporting industry-specific processes, companies can streamline their processes, increase efficiency, and better meet the needs of patients and customers.
An action plan should consist of process, technology, and people. These areas complement each other and together create the full range of digital transformation in customer relations.
The key to success is the choice of the right platform. Salesforce perfectly fits this mission due to the support for Life Sciences industry regulations, business processes, and omnichannel communication.
Moreover, Salesforce is also a fully scalable technology – with the possibility to expand accordingly to dynamically changing company’s needs and business circumstances. Therefore, it can be the most crucial technological ally for medtech organisations.
supporting the development of a CRM strategy
automation of the processes described in the strategy
meeting real business needs
instant scaling in the future
compliance with stringent regulatory requirements
adding new channels of cooperation with customers when needed
An implementation partner with industry experience and an adequate portfolio of completed projects will help develop a CRM implementation strategy and the selection of Salesforce products and licenses. Appropriate training and materials that allow you to familiarise yourself with the system help lower the entry threshold and facilitate the onboarding process. High adoption of the system by users affects the quality of their work and efficiency. All this directly affects ROI.
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Functional errors significantly impact CRM users as they decrease their productivity. Therefore, part of the backlog should continuously focus on performance fixes and removing functional errors to provide business stakeholders with a CRM working efficiently. This article shows how to eliminate frequently recurring performance and functional errors in Life Sciences.
Solution Architect
mostopinko@craftware.pl
