Life Sciences is a rapidly growing industry that encompasses various fields, including biotechnology, pharmaceuticals, medical devices, and consumer healthcare. It plays a crucial role in improving people’s health and quality of life through the development of groundbreaking technologies, research, medications, and therapies.
Despite being highly innovative, the Life Sciences industry faces the ongoing challenge and opportunity of digital and technological transformation. Embracing it opens doors for development and new achievements, and allows companies to enhance efficiency, optimize research and development processes, and leverage emerging technologies to deliver improved products and solutions.
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HCPs today expect personalised and tailored interactions. Ensuring exceptional customer experience is a challenging task for Life Sciences companies. They are in need of advanced CRM functionalities, such as Virtual engagement, Event management or Community, which allow them to deliver the right outcomes at the right times.
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Up to 50% of HCP interactions are expected to be digital in the future. It means that the preferences of HCPs are clearly changing as they have become open to digital engagement. Life Sciences companies are also taking that into account as they are embracing new technologies to provide the best digital experience, following the path pioneered by tech-savvy B2C companies.
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Customer service teams in the MedTech sector need to coordinate the service processes using various types of information and data coming from multiple sources, such as technical support, service contracts and warranty, or external suppliers and vendors. Diverse portfolios of products, siloed data and working on legacy systems often affect those teams’ performance. The answer to that is implementing solutions that facilitate knowledge sharing and managing the whole customer service experience effectively.
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Frequent M&A activities within the industry brings significant changes to portfolios of products and services as they expand and diversify. Life Sciences companies are looking for digital solutions that can help them manage complicated sales processes.
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By implementing integrated systems and leveraging advanced analytics, Life Sciences companies enable cross-sell opportunities even with limited workforce. Implementing solutions that utilize customer data and insights is key when it comes to identifying those opportunities within their portfolio of products and services.
Life Sciences companies across all sectors, including pharmaceutical, biotechnology, medical devices, and consumer healthcare, are embracing a modern transformation approach to overcome the challenges and stay ahead. This approach encompasses the following:
- Digital transformation – integrating technology into all areas of business operations enables companies to leverage automation, data analytics, and other digital tools to drive efficiency and effectiveness.
- Breaking down silos that often hinder communication and collaboration between departments fosters a more integrated and cohesive working environment.
Salesforce CRM offers valuable support in achieving these goals. By leveraging these solutions, companies can streamline their processes, particularly during periods of dynamic change, allowing them to adapt quickly and efficiently. It leads to increased operational efficiency and ultimately enhances their ability to meet the unique needs of patients and customers.
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“Craftware has been an excellent partner through the deliveries and standard of governance & delivery methods for us. The team at Craftware comes with expert experience and could quickly understand the technical and business landscape of the projects. They have been able to quickly address our needs on a continuous basis and I would fully recommend them as a Salesforce Partner.”
Soheil Golestani
Director Program Management, Cytiva
Our team of experts combines deep industry knowledge with Salesforce expertise to deliver robust, scalable, and compliant Salesforce-based solutions that enhance operational efficiency, enable data-driven decision-making, and support business processes.
Read more about our solutions that meet the needs and challenges of the Life Sciences industry:
Thanks to the complete flexibility of the Salesforce platform, its extensive offer and vast possibilities, it plays an essential role in managing business operations and staying competitive in the Life Sciences industry.
Companies that leverage their CRM as a central and secure IT system integrated with other ecosystems, are the spearhead of the Life Sciences industry. Read more to learn how to ensure your IT systems compatibility with your business goals.
Salesforce offers specific solutions to address the unique needs of companies in the Life Sciences sector. Properly implemented tools, such as Health Cloud or Marketing Cloud, enhance organisational efficiency and allow companies to automate particular procedures. As a result, streamlining workflows reduces the likelihood of human error, which is critical in the Life Sciences industry.
Mergers and Acquisitions are a common phenomenon in the Life Sciences industry. With a $305B deal value in 2021, this trend is expected to continue through 2023 and beyond. However, there are various challenges behind each aspect of M&A processes. Some of them are critical and should be supported by the right technology, such as consolidating new businesses to a single org, separating the org into multiple business lines or companies, and related data migrations. Read more on how to navigate Life Sciences organisations through CRM migrations.
DevOps is a working method where a single team develops new functionalities and solves incidents. Craftware follows this holistic approach as we focus on continuous delivery, process automation and implementing security measures early in the development process. Learn more about our unique solutions for DevOps.
Salesforce offers a range of solutions that empower Life Sciences organisations to optimize their sales and marketing efforts, improve customer relationship management, and harness the power of data analytics to gain actionable insights. By leveraging Salesforce solutions, they are able to navigate the complex landscape of the industry with confidence, staying ahead of the curve and driving sustainable growth. Discover Salesforce solutions for Life Sciences:
- CRM Analytics
- MuleSoft Anypoint Platform
- Managed Packages / Veeva
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