Salesforce implementation in a large pharmaceutical company
The description of the company
An international pharmaceutical concern. One of the 10 largest pharmaceutical companies in the world with revenues of around £ 30 billion a year, employing around 100,000 employees.
The company has been using the Salesforce Platform for several years.
The Global Consumer Marketing Department and the US Sales Department needed a place to store key information about one of the product groups offered by the company. The client needed one system that would be easy to expand.
The goal of the implementation was to provide a solution for managing marketing materials and monitoring project implementation statuses related to launching new products on the markets. We created a portal based on the Salesforce Community Cloud.
The solution should:
- facilitate access to marketing materials located in different places,
- improve the cooperation between teams working on one product or marketing campaign,
- increase the level of cooperation between people involved in marketing, also through gamification,
- facilitate the onboarding of new employees,
- be a repository of product and project data and documents necessary for effective work,
- be a place for cooperation and exchange of market information in the aspect of offered projects and products.
An important element for the client was the possibility of working in a mobile version while maintaining high data readability.
The implementation challenge was a very short time (about 3 months) for designing, creating and providing the first version of the application.
We created a portal based on the Salesforce Community Cloud. During implementation, the following Salesforce elements were used:
- Chatter (dedicated to cooperation),
- Administrative panel (to map hierarchy and grant permissions).
The project began with carrying out a user experience analysis with users. The users were presented with prototypes. Thanks to that, we checked the intuitiveness of those prototypes and the degree of implementation of the requirements.
This was the first Salesforce project to be carried out with the Scrum at the client. This allowed for agile refinement of requirements during each project sprint. After the second sprint, a version of the solution that users could use was created, and at the end of the last sprint, a full version of the system was delivered.
All goals of the application were achieved. However, it is too early to be able to provide figures showing the impact of the new portal on the work of Consumer Marketing teams and the US Sales Department. The measure of an application’s success may be that the US Sales Department quickly quit working with other systems and currently uses only BEP.