Find out what's the power of community in building brand awareness

Examples of the world’s most prominent organizations prove that it is the people gathered together around the brand that provide their strength. Regardless of whether you have a small business,  which is coworking with the network of distributors, or a developed corporation with an extensive customer base, you can create your community.

How to achieve that? Community Cloud is a simple to manage platform to organize the community around your business. It connects customers, partners, and employees directly with information and apps they search. Automatically recommends groups and experts, brings together people, who have similar needs.

Moreover, Community Cloud allows to create a base of knowledge to be used by customers and partners at any time. It will be the first place to searching for necessary information and often the last one, which will save time for the customer service employees.

crm system on the phone
Benefits
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    Creating a personal community

    Engage recipients in exchanging opinions on products and services on forums and in discussion groups. Encourage them to share their ideas

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    Building brand awareness

    Active members of the community will not only support each other but will also become its better ambassadors

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    Easy communication at any time

    The platform facilitates access as well as accelerates communication between all users

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    Knowledge from practitioners within reach

    Use proven solutions and tips form the users who work with the Salesforce product daily

What do you gain using the Salesforce Community Cloud?
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increase in customers satisfaction level
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fewer cases reported to the customer service
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more users visiting the website
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shorter handling time of cases reported by customers

Reference: “IDC-Salesforce-ROI-White-Paper-2018”

Frequently asked questions
  • Yes, this is what Partner Community and Customer Community licenses are used for. These are functionally limited and designed for large volumes of users, who are not employees, but they have to have access to the Salesforce app. By using configurator, you can prepare views of data and processes in Salesforce, dedicated to those users.

    We present common examples

    Partner Community: creating potential customers by partner; mutual running sales opportunity by the organization and partner; providing customer service together with partner; tracking partners activities across sales opportunities, and tracking potential customers with the use of the mobile app; sharing a base of knowledge with partners; groups and forums for communicating both in terms of system data and in general business discussions; reporting partners activities; and other typical business processes that can be built on the platform and shared with partners.

    Customer Community: creating and communication around cases for the customer service in the organization; changing customer data; modifying of consent for data processing and marketing approvals; base of knowledge for customers; contact with a dedicated account manager; customers groups and forums; and other typical business processes that can be built on the platform and share with customers, e.g., purchase of policies or units in TFI (Investment Fund Company) participation for financial institutions; reservations at beauty salons; checking accounts balances in telecommunication, energy, leasing etc.

  • Salesforce has business solutions to support the customer lifecycle from marketing through after-sale service. It is based on applications belonging to SaaS layer (Software as a Service). They are Marketing Cloud, Sales Cloud, Service Cloud, Demandware. In turn, these solutions were built on the AppCloud platform, which is available for customers. Thanks to that, every customer can independently develop his own solutions, but also extend the Salesforce solutions. AppCloud belongs to PaaS layer (Platform as a Service). The most significant advantage of AppCloud, among many other PaaS in the market, is creating incredibly effective solutions with it. Gartner classifies AppCloud as the leader of the High Productivity Paas quadrant. Building an app with the usage of AppCloud is several times faster than using traditional programming technologies. By starting with Salesforce solutions designed for customer lifecycle management, organizations facing the challenge of choosing a CRM system can make the digital transformation of the whole company and move their business to the cloud. On one platform, without the necessity of integration, they can build the needed solutions around CRM in a short time. Just in weeks, not months or years.

  • In all issues related to customer experience (marketing, sales, service) and related to it. In addition, Salesforce can support internal processes in organizations.

Create your own community
Do you have a question? Write to us, we will gladly answer
Konrad Sikora

Product Marketing Manager

sales@craftware.pl